Destiny fans played more than 100 million hours of the game in the first week. That’s on par with the engagement levels of our most popular Call of Duty games, which obviously is an industry leader. And this is just the beginning. Destiny is a platform that will grow and evolve and we will continue to work closely with our partners at [developer] Bungie to bring a long line of new experiences and content to life in the game. – Eric Hirshberg, CEO of Activision Publishing, after 5-day sales figures of $325m were reported