My Dying Bride Launch “Feel The Misery” Video

My Dying Bride has released a music video for the title track off their upcoming 12th opus, Feel the Misery. Watch the inspired video in the player above and let us know what you think.

Using “The Raft of Medusa” by French romantic painter Théodore Géricault as visual inspiration, as well as taking cues from the band’s own bleak and foreboding music, My Dying Bride’s latest video is a harrowing tale of tragedy and loss. Filmed on the stunning Pembroke coast of South Wales, and in particular St. Govan’s Chapel, the scenes were set to play out the narrative as vocalist Aaron Stainthorpe takes the role of a lone musician and poet who stumbles upon a fallen maiden while combing the seascape for curiosities. Clearly the victim of a recent shipwreck, she is gathered up and removed to a suitable, somber resting place, all the while the mournful “Feel the Misery” plays alongside, marrying the rich visuals with the melancholic song.

Directed by James Sharrock and Ryan Mackfall, Sharrock explains:

The concept for ‘Feel the Misery’ has been in my head for a while. It is loosely based on the famous painting ‘Raft of Medusa’ by Theodore Gericault painted in 1819, and when I heard the song it invoked the creative idea I had been thinking about. In May this year I read in the news reports of a ‘Ghost ship’ carrying 350 starving Rohingya Muslims vanishing off Thailand. Indonesia, Malaysia and Thailand refused to engage in search-and-rescue operations, instead pushing the boats back to sea, letting the people starve and refusing to accept the asylum seekers – similar to the story behind ‘Raft of Medusa.’ It was only later in the year as we were filming the music video down around the Pembrokeshire coast that the media took a greater interest in the deaths of asylum seekers in the Mediterranean. The song has allowed me to bring to life not only issues that are currently facing us all, but a masterpiece that reflects a similar tragedy from centuries ago.

Feel the Misery is set for release on September 18th, on Peaceville Records. It can be pre-ordered on CD, vinyl, plus a special edition 2CD/2×10 vinyl set in deluxe earbook format with exclusive music and expanded booklet here.

The band commented on the themes of Feel the Misery:

Contained within are all the grandeur and mastery of the melancholic one would expect to find on a recording from this group of musicians. The crushing of hearts and the solemn farewells to friends and lovers twinned with the destruction of flesh and the passions of cruelty are laid neatly for the listener to devour and savor. Eight new compositions detailing the path of life through dark doors and the burdens we all must endure simply to make it to the end, My Dying Bride have returned with a foreboding new album which may enlighten, delight and consume the soul in one epic sitting.

Rock Hard \m/

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